$425K in 2025 contracts two months in.
Locked down over $425K in 2025 contracts within 2 months of starting the program, before the automation campaigns had launched.
Ron Navas owns IRON Personal Services and Consulting. He took early retirement from the Long Island Rail Road on a promise to his wife: he would keep their standard of living, then raise it, and he bet he could match both their salaries on his own.
He started the year on one primary contract. It gave him stability while he learned how to run the business, and he knew it would end. The week this interview was recorded, it was announced as ending.
Two months into the program, he had widened his focus from the field where he is a subject matter expert into full transportation services and government services, and locked down contracts for 2025 in industries he had not worked in before. His goal for the year had been $360K. He put the 2025 contracts at over $425K, before a single automation campaign had launched.
The interview
Carla: Hi, it's Carla Cherry. I'm sitting here with Ron Navas of IRON Personal Services and Consulting. We're in phase 2, month 2, and you've had some pretty big wins, so I want to share that with everybody.
Ron: The biggest win so far: I've scaled up what I thought was my business focus into full transportation services and government services, and I was able to lock down 2 contracts that'll start in 2025, using the call techniques and the mining techniques you were teaching me the last couple of months. That's going to put a good chunk of money in my wallet for 2025.
Carla: Can you tell everybody how much those contracts are worth?
Ron: I started off with a goal of hitting $360K for the year. After retiring from the Long Island Rail Road, I wanted to match salaries for the house. I should be over $425K for 2025, everything added up together. And we're only 2 months in. We have not even launched the automation campaigns yet.
Carla: I'm so excited for you. How many times have you made back your ROI so far?
Ron: With all the contracts coming through in 2025, I'm 40 times over ROI.
Carla: So was it worth it for you? What are the strengths you've received from this program?
Ron: It's definitely worth it. I have a better understanding of what my product is. Learning that has allowed me to pitch myself better in a short period of time. And then you hearing and seeing what I'm doing and encouraging me to scale outside of the traditional field where I'm a subject matter expert. Scaling it out to other industries, which have already started to bite. And encouraging me to ask for more money.
Carla: How does that feel? What does that mean for you and your family?
Ron: I get to look at my wife and say my theory worked. I had to make a promise to her that if I took an early retirement, I'd be able to maintain our standard of living and then increase it. And I doubled down and bet that I'd match both our salaries. So she is seeing me happy. I love what I'm doing now. She sees me relaxed, and she's seeing the money come across. It's really improved the family life.
Carla: We tell people we're going to partner with you, and they always ask, how do we know it's going to work? We say we're in the trenches with you. Can you speak to that?
Ron: The first challenge I knew I was going to face: I started the year recruited into a primary contract, which gave me stability as I learned my way through the first year. I knew that contract would eventually end. And that contract was just announced as ending, effective this week. So there's a little uncertainty. But within that window of being told the contract ends, I was able to lock down additional contracts for 2025 in different industries. Being able to do that has given me the confidence that it does work.
Carla: When did you realize, okay, we're on to something, and your confidence went up?
Ron: In the initial conversation with you, I very quickly figured that you were legit. The way you were asking me the questions. You weren't trying to upsell me any other products. You were listening and you were providing immediate feedback. So I saw value in the first call. I was interested to see how the first phase would go, and I think it became more of a partnership. Where phase 2 is exciting me is, I love AI tech. I'm heavily involved in predictive maintenance and AI tech, and I'm seeing how that tech is now going to apply toward helping me grow a business and put more money in my pocket.
Carla: What's the difference between working in corporate, getting paid as a job, and how it feels now as a consultant?
Ron: I never felt like I was paid what I was worth. I always felt like there was a rug that was going to be pulled out from underneath me. You were never going to get the type of recognition or salary that you deserve. And I'm learning in the private industry that you get paid what you're worth, and what you're worth is what someone's willing to pay you. You're responsible for your deadlines, and so is everyone else. I work only with people that I like. It's improved my quality of life and my health.
Carla: If anybody's sitting on the fence and thinking about working with us, what would you say to them?
Ron: I'd say go. I'd say jump, because if you don't take a risk, you're not going to get any reward out of it. It's a buy, but it's not a ridiculous buy. If you don't put any skin in the game, you're not going to get anything out. So if you think your business is ready to go, I'd say go. Working with you has been effective and legitimate. I've enjoyed working with you. I think you've delivered, and I would highly recommend you.
Carla: Ron, thank you so much for joining me today. I appreciate you sharing your wins with everybody, and we'll have to do this again when we get to the end of the 4 months.
Ron: You betcha.
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