$4K to $15K offers from research calls.

Carla: Hi, I'm Carla Cherry here with Power Offer Consultants. I'm sitting here with Cam Beaudoin, The Frequent Speaker. Thank you so much for joining me.

Cam: Thanks, Carla.

Carla: I wanted to get a chance to ask you about your experience. You did a VIP day with me. Straight out the gate, what was your biggest win in that experience?

Cam: My biggest win was getting in front of big decision makers.

Carla: And what did that do for you, once you got through those doors?

Cam: Taking that information, I could use it in my sales copy. I could use it in my email messaging. I could use it in the social posts I do, to really speak to that target client. That was a huge win. I was also able to take all that information and put it into a white paper document, which I then sent back to all those decision makers, all the companies I spoke with. They really appreciated that, to understand what the learnings were from other organizations, maybe their competitors as well. It really put me in that position of authority, of power, of knowledge.

Carla: And so when you're able to do that, then what happens for you?

Cam: It sure opened more doors for me, because I could point back to that white paper and say, look, I've already spoken to Amazon, Harvard, all these really big brands. This is not just data out of my head. This is information I received from these clients, these potentials. And I was able to point back to that. That opened more doors again, because people were always interested to hear more. In fact, I offer that white paper as a lead magnet afterwards, and people were really excited to learn what the insights were from companies that they think they know all about. They didn't really know what it was all about until you actually go in there and speak to these people. So that was a huge win.

Carla: Now you can make an offer, and you can make a high ticket offer, because you're put in the position of a specialist. So how much did you charge for that particular offer, and what is the range you felt comfortable charging?

Cam: I have a do it yourself, do it with you, done for you type model. At the high end it's $15,000, and at the low end it's about $4,000.

Carla: It's truly building out a consultancy. I remember you came back and said, they want to hire me, I don't want to do that. And I said, wait a minute, go back in as a consultant. You can do this. What was that switch like for you?

Cam: That was really nice, because once I had all the pieces of the offer built out through all the research, there was no guesswork whatsoever. That was the best part. I already knew how to serve this client. It was just plugging in a few extras, a few things people don't even know to ask for. That's the nice surprise element an expert comes in with. People pay for solutions to the problems they don't know about yet, and that's where you plug in your solutions too. So that was a really nice switch. I can go in and say, I already know how to handle all the objections people are coming up with, because I've already got that here.

Carla: If somebody is on the fence and thinking about doing the VIP day, what would you tell them?

Cam: I'd say there's no risk to doing the VIP day. You're going to get so deep into your own process. It's going to give you a brand new framework and approach to how you go about creating an offer, building this out, talking to people. And if you're already good at talking to people, which I'm sure most entrepreneurs are, this is just added on top. The skills I've learned with you, I'm bringing with me to future projects as well, new industries I'm breaking into and talking to. Understanding some pain points at that level and then building an offer from what I learned from people, it's great.

Carla: Can you name a couple of the big companies you actually talked to? This is the back door of the research, an easy way to communicate with giants. I just love to brag.

Cam: Sure. I'm going to do you one better, I'm going to list them all out. Bell Canada, Amazon, Rakuten, Kobo, Harvard, University of Nebraska, Discover Financial, which was huge, PwC, Benjamin Moore and The Marketing Store. These are all huge names, massive names.