A 50x return and $400K in added revenue.
Grew tournament team registrations from 856 to 1,173 against the same point last year and added $400K in revenue by month four, about a 50x return on the investment.
- $400K
- added revenue by month four
- 50x
- return on investment
- 1,173 teams
- up from 856
Watch the interview50 X the return & $400k in added revenueMolly C. is the sales and marketing director at We Build You Play Sports Group, a youth sports organization. The work with Carla focused on their volleyball teams.
At the three-month mark of working with Power Offer Consultants, tournament registrations stood at 739 teams against 450 the year before. At month four it had 1,173, up from 856. Molly puts the added revenue at $400,000 at month four, and says the organization grossed over $1.5 million so far that year, about a 50x return on what they spent.
The question every prospect asks is whether it will work. Molly's answer was to sign up for continued support once the program ended.
The interview
Carla Cherry with Molly C., recorded in 2024.
Hi. I'm Carla ... sitting with Molly ..., the sales and marketing director for We Build You Play. Thank you so much for joining me, Molly.
Yeah. No problem.
So, Molly, you are a client of mine. You're currently still a client of mine, and I just wanted to share with everybody some of your great big wins from working with us. Do you want to share the numbers, or do you want me to share the numbers?
I don't mind. We started working with Carla. We're in month four. And at the three month mark, our registration numbers in 2023, which was last year, were at 450, and we increased to 739. Those are team registry registrants for our tournaments. And then at month four, we went from 856 ... to 1,173 teams. And that's a $400,000 increase at month four, and we grossed over $1.5 million so far this year, which has been a 50-time return on our investment.
That is awesome. Okay. So you are a youth sports company, and we focus specifically with you on the volleyball tournament. So you have national volleyball tournaments, and you said, yeah, I wanna grow in these areas, and we really want to increase our registrants and our bottom line. ... Super, super exciting. How does it feel? Because a lot of people come into the program. I talked to a lot of people about joining the program and partnering with us. And everybody's main question is, is it going to work? How do I know it's going to work? Because you are taking a chance on somebody that you're meeting. And so to have a 50x return, how does that feel with spending the money?
Yeah, no, it feels great. We went through the program, and now we're signed up for continued support. So that sort of says it all. We're a cyclical business, so we really want to get through a full sales cycle and see the progress continue throughout our entire year and continue the good feelings.
Absolutely. Yeah. Because a lot of people say, after the four month engagement, what do I do? And I tell them, if it's working, don't break it ... So we will stay on with you and continue to get the numbers and continue to be your partner in this. And so I love it that you were like, when I called you up for that call, and you're like, yeah, put me on down for at least July, six months. And then, so super exciting. So for you, can we speak to the tech part of it? I know a lot of people are wondering, is it going to be hard? And I tell everyone, you're not going to be stuck in a video vault watching 80 hours of videos and trying to do it yourself. Can you speak to how easy the tech part was?
Yeah, it was super easy. It's really basic. Just get on your computer and type in your sales numbers. ... You guys are really holding our hand through it. We did a lot of the work on the calls together, and then it was just basic maintenance, an hour to a week outside of our calls, of the upkeep of the outreach and the communication with the clients.
And what did it feel like, increasing the conversations with clients? How does that feel?
Yeah. It feels great. It's especially in our industry, but in most industries, it really is who you know and the network. And once you really start to get in and talk to your clients, that opens up new opportunities, and you get to know what pain points you're trying to solve even better, which in turn helps you make more money. So it feels good making those connections and learning more about the people that we're serving, and it feels good helping them solve problems and making money in the process.
Yes. And then can you speak to, in the beginning, we do the offer creation, and we do the validation. What was your experience with that? What came out of that for you?
Yeah. So we talked with some of our old faithful clients, and it was good to hear. It was refreshing, I guess. We talk to them all the time, but talking to them in a different way and getting their feedback and then making new connections and talking to new people. So it's refreshing.
And what did the information that came out of the research, how did that help you guys as a company? Besides getting hooked up with the right people and clients, anything else come out of that for you?
Yeah. It just opens up your world to implement the information in different ways in the company. So whether it be from social media or email marketing or just talking to people at our events, there's lots of different ways that we can implement the information that we gathered during that phase.
Awesome. And if somebody's on the fence and they're thinking about signing up with us, what would you say to them?
Yeah, I would say definitely go for it. It's super easy, and Carla walks you through the entire way. It makes it really simple to make the jump. And then in the end, it was really worth it for us. It's really helped our bottom line, and it's helped us get to know our business better. ... You can't beat a 50x return on ROI, right?
Not too shabby. And it's super, super niche field. So, anyway, thank you, Molly. I really appreciate you doing this. I really appreciate you sharing your wins and your experience. Thank you.
Yeah. No problem. Thank you.
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